Description Our company is seeking an experienced Salesforce Marketing Cloud Architect to lead the design and execution of strategic digital marketing initiatives across Salesforce Marketing Cloud, web, digital platforms, and personalization engines. As a digital leader, you will drive cross-channel campaign architecture, develop customer journeys, and oversee platform integrations to maximize personalization, engagement, and business value. This role also manages the digital data & research team, supporting broader marketing and digital engagement objectives.
Responsibilities:
- Lead the architecture and execution of marketing automation via Salesforce Marketing Cloud (Journey Builder, Email Studio, etc.).
- Develop multichannel customer journey strategies spanning email, SMS, web, social, and more.
- Collaborate closely with channel strategists across SMS, mobile, web, paid media, social, and direct mail.
- Oversee digital campaign strategy and execution, including lead generation and lifecycle marketing.
- Ensure seamless integration between Marketing Cloud and other critical business systems.
- Manage digital data, segmentation, and privacy compliance.
- Partner with marketing, digital engagement, digital experience, and analytics teams to deliver data-driven, personalized experiences.
- Provide technical guidance and strategic direction for Salesforce Marketing Cloud capabilities.
- Analyze campaign results and recommend improvements, testing, and optimizations.
- Lead digital projects and prioritization, including Marketing Cloud site, platform, and personalization engine enhancements.
- Mitigate roadblocks collaboratively with digital and marketing stakeholders.
- Champion digital innovation and transfer knowledge on best practices company-wide.
- Oversee team staffing, achievement of goals, and departmental budget.
Requirements Required Skills & Experience:
- Minimum 8-10 years of relevant digital marketing experience, including 2+ years hands-on work with Salesforce Marketing Cloud and 8+ years in lifecycle/retention marketing.
- 5-8 years in leadership/management roles.
- Deep technical understanding of CRM systems, APIs, data structures, and integration best practices.
- Proven ability to execute cross-channel marketing campaigns and architect digital marketing solutions.
- Expertise in data management, compliance, and segmentation.
- Advanced interpersonal and project management skills.
- Strong communication skills-convey complex technical information to non-technical stakeholders.
- Ability to synthesize industry research and build persuasive presentations.
- Demonstrated ability to lead innovation and advocate for digital advancement.
Core Competencies:
- Accountability and self-management
- Effective communication
- Expertise and knowledge sharing
- Innovation and strategic problem-solving
- Teamwork and leadership
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