Position Details:
Solution Architect Salesforce Marketing Cloud & Agentforce for Marketing
Remote
Role Overview
We are seeking an experienced Solution Architect to lead the design and implementation of Salesforce Marketing Cloud and Agentforce for Marketing solutions. This role will be responsible for translating business requirements into scalable, high-performing marketing technology architectures that enable personalized customer engagement, automation, and data-driven decision-making.
The ideal candidate brings deep expertise in Salesforce Marketing Cloud, strong architectural thinking, and hands-on experience delivering complex, cross-channel marketing solutions integrated with enterprise systems.
Key Responsibilities
Solution Architecture & Design
Lead end-to-end architecture for Salesforce Marketing Cloud and Agentforce for Marketing implementations
Design scalable, secure, and high-performing solutions aligned with business objectives
Define data models, integration patterns, and automation strategies
Establish best practices for multi-channel campaigns (email, SMS, push, web personalization, etc.)
Implementation & Delivery
Oversee implementation of Marketing Cloud modules (Journey Builder, Email Studio, Automation Studio, etc.)
Design and implement Agentforce-driven marketing workflows and AI-powered engagement strategies
Collaborate with developers, administrators, and business stakeholders to ensure successful delivery
Provide technical leadership during all phases of the project lifecycle
Integration & Data Strategy
Architect integrations between Salesforce Marketing Cloud, CRM systems, CDPs, and third-party platforms
Define data governance, segmentation strategies, and customer data unification approaches
Ensure data quality, compliance, and security across marketing systems
Stakeholder Engagement
Partner with marketing, IT, and business teams to gather requirements and define solutions
Translate complex technical concepts into business-friendly language
Act as a trusted advisor to clients and internal stakeholders
Innovation & Optimization
Identify opportunities to leverage AI, automation, and personalization to enhance marketing performance
Continuously optimize campaigns, journeys, and system performance
Stay current with Salesforce ecosystem updates and emerging marketing technologies
Required Qualifications
Bachelor s degree in Computer Science, Information Systems, Marketing, or related field
5 10+ years of experience in marketing technology or CRM solution architecture
Hands-on experience with Salesforce Marketing Cloud (SFMC)
Proven experience designing and delivering complex marketing automation solutions
Strong understanding of data architecture, APIs, and system integrations
Experience with SQL, AMPscript, and/or server-side scripting
Excellent communication and stakeholder management skills
Preferred Qualifications
Experience with Agentforce for Marketing or similar AI-driven marketing platforms
Salesforce certifications (e.g., Marketing Cloud Consultant, Marketing Cloud Architect, Salesforce Solution Architect)
Experience with Customer Data Platforms (CDPs) and personalization engines
Familiarity with privacy regulations (GDPR, CCPA) and data compliance frameworks
Experience in Agile delivery environments
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