Solution Architect SFMC & Agentforce for Mktg

Job Title: Solution Architect Salesforce Marketing Cloud & Agentforce for Marketing

Location: Remote

Key Responsibilities

Solution Architecture & Design

• Lead end-to-end architecture for Salesforce Marketing Cloud and Agentforce for Marketing implementations
• Design scalable, secure, and high-performing solutions aligned with business objectives
• Define data models, integration patterns, and automation strategies
• Establish best practices for multi-channel campaigns (email, SMS, push, web personalization, etc.)

Implementation & Delivery

• Oversee implementation of Marketing Cloud modules (Journey Builder, Email Studio, Automation Studio, etc.)
• Design and implement Agentforce-driven marketing workflows and AI-powered engagement strategies
• Collaborate with developers, administrators, and business stakeholders to ensure successful delivery
• Provide technical leadership during all phases of the project lifecycle

Integration & Data Strategy

• Architect integrations between Salesforce Marketing Cloud, CRM systems, CDPs, and third-party platforms
• Define data governance, segmentation strategies, and customer data unification approaches
• Ensure data quality, compliance, and security across marketing systems

Stakeholder Engagement

• Partner with marketing, IT, and business teams to gather requirements and define solutions
• Translate complex technical concepts into business-friendly language
• Act as a trusted advisor to clients and internal stakeholders

Innovation & Optimization

• Identify opportunities to leverage AI, automation, and personalization to enhance marketing performance
• Continuously optimize campaigns, journeys, and system performance
• Stay current with Salesforce ecosystem updates and emerging marketing technologies

Required Qualifications

• Bachelor's degree in Computer Science, Information Systems, Marketing, or related field
• 5 10+ years of experience in marketing technology or CRM solution architecture
• Hands-on experience with Salesforce Marketing Cloud (SFMC)
• Proven experience designing and delivering complex marketing automation solutions
• Strong understanding of data architecture, APIs, and system integrations
• Experience with SQL, AMPscript, and/or server-side scripting
• Excellent communication and stakeholder management skills

Preferred Qualifications

• Experience with Agentforce for Marketing or similar AI-driven marketing platforms
• Salesforce certifications (e.g., Marketing Cloud Consultant, Marketing Cloud Architect, Salesforce Solution Architect)
• Experience with Customer Data Platforms (CDPs) and personalization engines
• Familiarity with privacy regulations (GDPR, CCPA) and data compliance frameworks
• Experience in Agile delivery environments