Technical Project Manager SFMC & Agentforce for Mktg

Job Title: Technical Project Manager Salesforce Marketing Cloud & Agentforce for Marketing

Location: Remote

Key Responsibilities

Project & Program Management

• Lead end-to-end delivery of Salesforce Marketing Cloud initiatives, from discovery to deployment and optimization
• Define project scope, timelines, milestones, and resource plans
• Manage risks, issues, and dependencies across multiple workstreams
• Ensure projects are delivered on time, within scope, and within budget
• Drive Agile/Scrum ceremonies (sprint planning, stand-ups, retrospectives)

Salesforce Marketing Cloud Delivery

• Oversee implementation of campaigns and solutions using Journey Builder, Email Studio, Automation Studio, and Contact Builder
• Coordinate with technical teams on integrations, data models, and campaign execution
• Ensure adherence to best practices in marketing automation and platform governance
• Monitor delivery quality, performance, and scalability of solutions

Agentforce for Marketing (AI Enablement)

• Manage the implementation of Agentforce AI agents for marketing use cases such as personalization, lead nurturing, and campaign optimization
• Coordinate cross-functional teams to define and deliver AI-driven workflows
• Track AI solution performance and ensure continuous improvement
• Align AI initiatives with business KPIs and customer experience goals

Stakeholder & Communication Management

• Act as the primary point of contact for business and technical stakeholders
• Translate business requirements into technical delivery plans
• Provide regular status updates, executive reporting, and roadmap visibility
• Facilitate decision-making and resolve conflicts across teams

Data & Integration Oversight

• Oversee integration of Marketing Cloud with Salesforce CRM (Sales Cloud/Data Cloud) and third-party platforms
• Ensure data readiness, quality, and governance throughout project lifecycle
• Coordinate with data engineering teams on segmentation, reporting, and analytics

Quality Assurance & Release Management

• Ensure proper testing strategies (SIT, UAT) and successful release deployments
• Manage release schedules and environment coordination (Dev, QA, Prod)
• Drive continuous improvement in delivery processes and tools

Required Skills & Qualifications

• 5 9+ years of experience in technical project management or program management
• Hands-on experience delivering Salesforce Marketing Cloud projects
• Strong understanding of Journey Builder, Automation Studio, Contact Builder, and campaign workflows
• Experience with Agentforce or Salesforce AI tools (Einstein AI, generative AI)
• Proven ability to manage cross-functional technical teams
• Familiarity with APIs, integrations, and data architecture concepts
• Strong knowledge of Agile/Scrum and/or Waterfall methodologies
• Excellent communication, leadership, and organizational skills

Preferred Qualifications

• Salesforce certifications (Marketing Cloud, PMP, Certified Scrum Master, or equivalent)
• Experience with Salesforce Data Cloud (CDP)
• Background in marketing automation, CRM, or digital transformation programs
• Familiarity with reporting and analytics tools (e.g., Tableau, CRM Analytics)
• Experience managing AI-driven or data-centric projects