Lead Configuration Engineer SFMC & Agentforce

Job Title: Lead Configuration Engineer Salesforce Marketing Cloud & Agentforce

Location: Remote

Key Responsibilities

Technical Leadership & Configuration

• Lead the end-to-end configuration of Salesforce Marketing Cloud solutions across Email Studio, Journey Builder, Automation Studio, and Mobile Studio
• Define and enforce best practices for platform configuration, naming conventions, and reusable frameworks
• Translate complex business requirements into scalable, maintainable technical configurations
• Review and guide team members' work to ensure high-quality implementations

Agentforce for Marketing (AI Capabilities)

• Design and configure Agentforce AI agents for marketing use cases such as personalized engagement, lead nurturing, and campaign automation
• Define AI-driven workflows and integrate them into Marketing Cloud journeys
• Partner with business teams to identify and implement AI-powered optimization opportunities
• Oversee testing, validation, and continuous improvement of AI agent performance

Data Architecture & Integration

• Architect and manage data models using Data Extensions, Contact Builder, and segmentation frameworks
• Develop advanced audience segmentation using SQL and automation strategies
• Oversee integrations between Marketing Cloud, Salesforce CRM (Sales Cloud/Data Cloud), and external systems via APIs
• Ensure data quality, governance, and compliance with privacy regulations

Campaign & Journey Enablement

• Enable complex, multi-channel customer journeys with advanced personalization and dynamic content
• Support campaign teams in implementing scalable and reusable journey frameworks
• Optimize performance through testing strategies (A/B, multivariate) and analytics

DevOps & Release Management

• Establish and manage deployment processes across environments (Dev, QA, Prod)
• Implement version control and CI/CD best practices for Marketing Cloud assets where applicable
• Troubleshoot and resolve technical issues related to configurations and integrations

Stakeholder Collaboration

• Act as a technical lead and advisor to marketing, product, and business stakeholders
• Conduct solution design workshops and provide strategic recommendations
• Mentor junior engineers and configure best practices across the team

Required Skills & Qualifications

• 6 10+ years of experience in Salesforce Marketing Cloud
• Strong expertise in Journey Builder, Automation Studio, Contact Builder, and Email Studio
• Advanced proficiency in SQL, AMPscript, and SSJS
• Hands-on experience with Agentforce or Salesforce AI tools (Einstein, generative AI, predictive models)
• Experience designing scalable data models and segmentation strategies
• Proven experience integrating SFMC with Salesforce CRM and external systems
• Strong understanding of marketing automation architecture and lifecycle marketing
• Leadership experience guiding technical teams or projects

Preferred Qualifications

• Salesforce Marketing Cloud certifications (Email Specialist, Consultant, Developer)
• Experience with Salesforce Data Cloud (CDP)
• Familiarity with REST/SOAP APIs and integration middleware
• Experience implementing AI-driven marketing solutions at scale
• Knowledge of DevOps practices and deployment automation in SFMC