BA Salesforce Mktg Cloud & Agentforce for Mktg

Job Title: BA Salesforce Marketing Cloud & Agentforce for Marketing

Location: Remote

Key Responsibilities

Business Analysis & Requirements Gathering

• Partner with marketing, sales, and product stakeholders to gather and document business requirements
• Translate business needs into functional specifications for Salesforce Marketing Cloud solutions
• Create user stories, process flows, and acceptance criteria
• Facilitate workshops, stakeholder interviews, and requirement validation sessions

Salesforce Marketing Cloud (SFMC)

• Collaborate with technical teams to design and implement campaigns using Journey Builder, Email Studio, and Automation Studio
• Define segmentation, targeting strategies, and campaign logic
• Ensure proper use of data extensions, contact models, and personalization strategies
• Support testing, UAT, and campaign validation

Agentforce for Marketing (AI Integration)

• Identify opportunities to leverage Agentforce AI agents for marketing use cases (personalization, lead nurturing, content generation)
• Define business requirements for AI-driven workflows and automation
• Assist in training, testing, and evaluating AI agent outputs
• Monitor and refine AI-driven processes based on performance insights

Data Analysis & Insights

• Analyze campaign performance and customer data to generate actionable insights
• Define KPIs, dashboards, and reporting requirements
• Work with data teams to ensure data quality, governance, and compliance
• Support A/B testing and optimization strategies

Stakeholder Communication

• Act as a liaison between business stakeholders and technical teams
• Communicate complex technical concepts in a clear, business-friendly manner
• Provide regular updates on project progress, risks, and dependencies

Required Skills & Qualifications

• 3 6+ years of experience as a Business Analyst in digital marketing or CRM environments
• Hands-on experience with Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio)
• Familiarity with Agentforce or Salesforce AI tools (Einstein AI, generative AI)
• Strong understanding of marketing automation and customer lifecycle management
• Experience writing user stories, BRDs, and functional specifications
• Basic knowledge of SQL and data segmentation concepts
• Strong analytical and problem-solving skills

Preferred Qualifications

• Salesforce Marketing Cloud certifications (Email Specialist or Consultant)
• Experience with Salesforce Data Cloud (CDP)
• Familiarity with Agile/Scrum methodologies
• Experience with reporting tools and dashboards (e.g., Tableau, CRM Analytics)
• Exposure to AI-driven marketing or personalization platforms