3Core Systems, Inc is an SAP and Success Factors Partner with employees located across the United States. Our organization is dedicated to customer and employee satisfaction. We provide High Quality, Cost efficient and Competitive Solutions and Resources.
3Core Systems is looking for Martech Data Engineer with Salesforce Data Cloud for one of our clients in Remote
Role: Data Engineer with Martech & Salesforce Data Cloud
Location: Fully Remote
Duration: 6-Month Contract (with potential for extension)
Role summary
We are seeking a hands-on Data Cloud and Marketing Cloud optimization expert to own enablement, operations, and technical delivery across our audience, personalization, and lifecycle marketing programs. This role will diagnose and fix data quality issues, build scalable segmentation and calculated insights, and ensure reliable activation from Data Cloud into Marketing Cloud - with strong engineering rigor and modern AI-assisted development practices.
You will be accountable for validating outcomes (counts, suppression logic, segment membership, send eligibility) and restoring confidence in delivery quality.
Core responsibilities:
1) Data quality and activation integrity (highest priority)
- Identify root causes of invalid email addresses flowing from Data Cloud to Marketing Cloud even when segment rules should exclude them.
- Implement robust validation controls:
- Email format checks, null/blank handling, bounce and suppression alignment
- Consent and contactability rules
- Pre-activation sendability gates and automated QA checks
- Prove fixes with reproducible validation: before/after counts, sample audits, and documented logic.
2) Segmentation buildout and validation
- Build an Alaska affinity segment plus a family flag using Data Cloud (and downstream activation).
- Ensure segment logic is explainable, testable, and measurable:
- Attribute sources, refresh cadence, edge cases, and membership drift monitoring
- Validate segment counts end-to-end (Data Cloud -> activation -> Marketing Cloud audience).
3) Process automation for operational scale
- Implement an automated Experience Ambassador profile sender details process:
- Trigger logic, data retrieval, templating, and reliable send execution
- Instrumentation and alerts for failures and data mismatches
4) Calculated Insights for Q2 2026 personalization
- Deliver and operationalize Calculated Insights such as:
- Short voyage flag
- Booking window category (Early/Standard/Last Minute)
- Total voyages completed
- Align definitions with stakeholders, implement in Data Cloud, and activate cleanly to Marketing Cloud for personalization.
5) Past guest data extension for lifecycle personalization
- Create a Marketing Cloud Data Extension of all past guests to support:
- Cruise anniversaries, birthdays, winback, loyalty journeys
- Set up repeatable refresh, dedupe, and contactability enforcement.
What you will own day-to-day:
- Data Cloud enablement and operations: ingestion, modeling, identity, segmentation, activation, monitoring
- Marketing Cloud technical operations: data extensions, automations, journeys, email deliverability safeguards
- Ticket execution with high rigor: requirements, implementation, QA, UAT support, documentation, handoff
Must-have technical skills (non-negotiable):
Data Cloud
- Deep experience with Salesforce Data Cloud: data streams, mapping/harmonization, identity resolution, segmentation, activation
- Strong command of Calculated Insights design and performance considerations
- Data debugging across source -> Data Cloud -> activation targets
Marketing Cloud
- Strong experience with Salesforce Marketing Cloud (Email Studio and Journey Builder at minimum)
- SQL proficiency for segmentation and data extension work
- Automation Studio patterns: refreshes, file drops, query activities, error handling
- Scripting capability: AMPscript and/or SSJS (preferred), plus template personalization logic
- Deliverability-aware engineering: suppression, bounce handling, sender reputation protection
Engineering rigor
- Ability to validate counts are correct with reproducible methods:
- Sampling, reconciliation, test cases, logging, audit tables
- API and data movement skills (as needed): REST/SOAP, SFTP patterns, event-driven triggers
- Version control and release discipline: Git workflows, code review, environment promotion
Nice to have: AI-assisted development
- Comfortable using agentic AI coding tools to accelerate:
- SQL and scripting development
- Test-case generation
- Root cause analysis hypotheses and log parsing
- Documentation and runbooks
- Knows how to use AI safely: avoids leaking sensitive data, validates outputs, writes human-reviewable code
Please send your resumes to:
Regards, Recruiting Team 3Core Systems Inc 9101 Burnet Road, Suite 207, Austin, TX 78758 URL:
3Core Systems, Inc
Web:
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