Marketing Analyst

Description

We are looking for a Marketing Analyst to support attribution strategy and marketing performance measurement for an industrial cleaning organization based in New Jersey. This Long-term Contract position will focus on creating a scalable call tracking taxonomy, improving reporting consistency, and aligning marketing data with business goals. The ideal candidate brings strong analytics expertise, can work effectively with cross-functional stakeholders, and is comfortable turning complex campaign structures into clear, usable frameworks.

Responsibilities:

Meet with marketing and business partners to gather context around current call tracking labels, identify inconsistencies, and uncover reporting gaps.

Establish attribution standards by defining the key data points needed to evaluate performance across services, markets, campaigns, channels, ad groups, and landing pages.

Create a structured naming framework and recommend an account hierarchy that supports future growth and simplifies ongoing management.

Produce detailed documentation that outlines taxonomy rules, usage examples, and governance practices for maintaining accurate number assignment over time.

Update existing call tracking assets by applying revised labels, tags, and account mappings across active numbers.

Partner with reporting and operational stakeholders to test changes and confirm that attribution data is flowing correctly into business intelligence and call center reporting.

Support marketing measurement efforts by helping connect call tracking practices with broader digital analytics and campaign reporting needs.

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Requirements

At least 3 years of practical experience working with call tracking platforms such as CallRail, Invoca, DialogTech, CallTrackingMetrics, Marchex, or comparable tools.
Strong understanding of multi-channel attribution across paid search, paid social, display advertising, direct mail, and organic marketing.
Demonstrated ability to organize ambiguous business inputs into logical, scalable taxonomy and reporting structures.
Excellent communication skills with the ability to lead discovery sessions, align stakeholders, and present recommendations clearly.
High attention to detail with strong documentation and process discipline.
Experience with marketing analytics tools such as Google Analytics, Adobe Analytics, and Google Ads.
Familiarity with CRM marketing workflows and performance reporting environments.
Exposure to BI platforms such as Power BI, Looker, or Tableau is a plus, especially in multi-location or multi-service-line organizations.

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