Title: Marketing Manager
Duration: 8 Months
Remote
Duties: Job Summary:
-The Marketing Manager will provide strategic marketing consultation and guidance to various internal clients.
-The manager will be responsible for day-to-day operations to build, execute, measure and monitor marketing strategies, tactics and plans to support client''s mission, strategic plan, and business objectives.
-Significant marketing experience and a deep knowledge of project management is required for success.
-The Manager will possess the ability to proactively assess consumer and business needs, including review of market opportunities and audience identification.
-This individual will also facilitate market research and competitive analysis, synthesize findings and advocate for products and services that are in line with the organization''s mission and vision.
-Responsibility for measurement and reporting and assigned marketing budgets.
-The role requires critical thinking and strong project management skills to execute complex and cross-functional projects through the entire project life cycle, from project concept to launch, including marketing plan development and implementation, to achieve objectives, and measures results against business needs.
-The individual should also possess a robust understanding of modern marketing technology and industry standard best practices to elevate marketing programs for maximum impact, creativity, and operation excellence.
-The Marketing Manager has strong interpersonal skills as well as strategic counseling and leadership experience to manage, motivate and mentor others, including external vendors.
-The manager will be able to work independently as well as collaboratively with highly visible stakeholders, both internally and externally, including physicians, administrators, governing bodies and others.
-May manage vendor and/or agency relationships and functions as the lead in the vendor selection process.
Main Job Duties and Responsibilities
-Partner across teams to manage and coordinate all marketing, advertising, and other campaign activities in support of stated business objectives.
-Facilitate market research to determine market requirements for existing and future products.
-Evaluate and analyze customer research, current market conditions and competitor information.
-Identify and develop deep understanding of target audience needs and be an advocate for product, service or project.
-Develop relationships and deep understanding of key business needs and stated targets to determine integrated marketing strategies that get results -Evaluate, analyze, develop, and measure marketing strategies based on target audiences, market research and business plans, and continually assess consumer and business needs to ensure alignment.
-Responsible for market intelligence through identification and analysis of internal and external data relevant to the market and able to synthesis finding to plan development -Develop and implement marketing plans and projects for new and existing products and services.
-Expand on existing plans to include digital marketing platforms.
-Manage the execution for marketing plans and projects and monitor, review, and report on progress, including return on investment and key performance metrics.
-Manage complex and cross-functional projects through entire project life cycle.
-Define and manage relevant marketing budgets.
-Create and deliver marketing presentations.
-Coordinate and act as a liaison with external agencies and manage vendor and/or agency relations/selection process.
-Monitor industry best practices and make recommendations for continuous improvement.
-Ability to mentor and manage direct reports.
Skills: Required Skills & Experience:
-5 years of marketing experience.
-Experience in all aspects of developing and managing marketing strategies and budgets
-Project management experience in implementing tactical marketing programs
-Comprehensive digital marketing skills
Preferred Skills & Experience:
-Experience with growth marketing, with proven track record of driving adoption, engagement, or retention.
-Excellent analytical and communication skills.
-Entrepreneurial approach, high tolerance for ambiguity.
-Ability to work independently, influence, and communicate across all levels of management in both marketing and cross-functional teams.
-Passion for consumers, with a demonstrated ability to use insights and data to improve the customer experience.
-Collaborative communication skills
– Possess ability to engage with all stakeholders, internally and externally, to facilitate cross-functional collaboration and successfully manage diverse teams through effective verbal and written communications.
-Technological and digital marketing skills
– Possess contemporary knowledge of digital tools, platforms and channels and a good understanding of marketing technology.
-Critical thinking skills
– Have the ability to understand dynamic and sensitive situations and problems, identify cause and effect relationships and develop effective strategies.
-Analytical skills
– Possess agility with analytical tools and have the ability to process, analyze and utilize large quantities of data efficiently.
-Creativity and innovation
– Think out of the box and be able to develop new concepts and devise unique marketing campaigns.
-Personal Motivation
- A commitment to meeting deadlines with a high-quality product Sense of urgency, a strong work ethic, flexibility, and creativity
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