Marketing Research

Description

We are looking for an experienced Marketing Research specialist to develop content strategies tailored to specific audiences. This Contract position is based in Saint Paul, Minnesota, and offers an exciting opportunity to combine analytical and creative skills to deliver impactful results. Join our team to play a vital role in crafting effective communication and content strategies.

Responsibilities:
Conduct in-depth research to identify trends, preferences, and insights for a targeted audience.
Develop and implement content strategies that align with business goals and audience needs.
Utilize computer-based tools to gather, analyze, and organize research findings.
Create and maintain templates to streamline content production processes.
Collaborate with team members to refine communication strategies and ensure consistency.
Monitor the performance of content strategies and recommend improvements.
Present research findings and strategic recommendations to stakeholders.
Stay updated on industry best practices and emerging trends in content marketing.
Ensure all content aligns with brand standards and messaging guidelines.

Requirements

Proven experience in content strategy and marketing research.
Proficiency in computer-based research tools and methodologies.
Strong ability to develop and implement effective communication strategies.
Familiarity with creating and utilizing templates for content production.
Excellent analytical skills to interpret audience data and trends.
Effective collaboration and communication skills for working with cross-functional teams.
Knowledge of current content marketing trends and industry standards.
Bachelor's degree in Marketing, Communications, or a related field is preferred.

Innovation starts with people.

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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