Description Robert Half's marketing & creative client is seeking a Paid Media Strategist with for a 3 - 6+ month contract in the Greater Boston area. This is a remote, 40-hour-per week opportunity; candidates must be willing and able to work eastern (ET) hours. This is a hands-on role owning all aspects of paid search and paid social execution across a portfolio of multiple clients. This is an opportunity for a paid media specialist looking to make strategic contributions in a tight-knit, high-impact team environment.
Key Responsibilities:
- Own strategy, execution, and optimization for Google Ads, Meta Ads, and LinkedIn Ads
- Build and manage campaigns: keyword research, audience targeting, ad copy, bids, landing pages, and budgets
- Deliver regular performance reports and present results to clients
- Identify ways to improve ROAS, reduce CPA, and scale successful campaigns
- Act as main point of contact for paid media clients and lead communications
- Support CRO with landing page audits, A/B tests, and conversion analysis
- Provide audience and keyword insights to content strategy
- Assist with analytics, attribution, and dashboard setup (GA4)
- Contribute to new business pitches and strategic audits as a paid media expert
- Help enhance best practices
Requirements - 5+ years' hands-on paid media experience (Google Ads, Meta Ads required; LinkedIn/Microsoft Ads a plus)
- Experience managing $20K-$150K+ in monthly ad spend across multiple accounts
- Expertise in search, display, and performance campaigns
- Strong analytical skills; comfortable with GA4 and data analysis
- Excellent communicator, able to translate results for various audiences
- B2B, professional services, or lead generation experience preferred
- Self-motivated, detail-oriented, and adaptable in small teams
- Proactive in staying up to date with platform changes and new strategies
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