Growth Marketing Manager

Description

We are looking for a Growth Marketing Manager to take ownership of driving demand generation and measurable pipeline growth. This role will focus on creating and executing integrated marketing campaigns designed to engage technical buyers, optimize digital acquisition strategies, and support long sales cycles. The ideal candidate will collaborate with cross-functional teams to translate complex product messaging into impactful marketing initiatives while ensuring alignment with sales and revenue goals.

Responsibilities:
Develop and manage marketing campaigns that align with product launches, target industries, and buyer personas.
Create multi-touch strategies to support long sales cycles, ensuring seamless transitions through evaluation and expansion phases.
Oversee paid digital channels, including search, display, retargeting, and paid social, optimizing performance for lead generation.
Implement and refine inbound marketing strategies, including website optimization, content conversion paths, and lead nurturing programs.
Design and execute demand strategies for industry trade shows and events to maximize lead generation and pipeline impact.
Collaborate with sales and engineering teams to enhance lead intake, qualification processes, and post-event follow-up workflows.
Track and report campaign performance metrics, including lead quality, conversion rates, and overall pipeline contribution.
Continuously test and optimize campaigns based on data-driven insights to improve efficiency and results.
Coordinate with product marketing, sales, and technical teams to align messaging and campaign strategies with business goals.
Maintain and optimize marketing dashboards to clearly communicate growth metrics and revenue outcomes.

Requirements

4-7 years of experience in growth marketing, demand generation, or performance marketing within a B2B environment.
Proven track record in managing pipeline generation and analyzing campaign performance.
Expertise in digital advertising channels, including search, display, retargeting, and paid social media.
Proficiency with marketing automation platforms such as HubSpot or similar tools.
Demonstrated ability to support long and complex sales cycles, particularly for technical products.
Experience marketing to technical audiences, including engineers and manufacturing professionals.
Strong analytical skills with a focus on data-driven decision-making and revenue impact.
Familiarity with inbound marketing strategies, including blogs, white papers, and technical content activation.

Innovation starts with people.

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.

Robert Half will consider for employment qualified applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use and Privacy Notice.