Digital Marketing Generalist
Role Overview
The Digital Marketing Generalist assists in managing the day-to-day performance, optimization, and maintenance of websites. This role focuses on ensuring digital properties are accurate, user-friendly, and aligned with brand and business goals. It is both strategic and hands-on, supporting site updates, analyzing performance, and partnering across teams to drive continuous improvement and maintain brand consistency.
Key Responsibilities
• Assist in managing day-to-day website updates, including page builds, content edits, image updates, and navigation changes
• Maintain accuracy and consistency of website content across pages, ensuring alignment with brand standards
• Partner with internal teams to implement website updates and enhancements based on business needs
• Support site optimization efforts, including basic SEO best practices, metadata updates, and content structure improvements
• Monitor website performance using analytics tools and share insights on key metrics and trends
• Conduct routine QA to ensure site functionality, links, forms, and integrations are working properly
• Support implementation of tracking, tagging, and basic technical updates in collaboration with developers
• Help maintain and organize CMS content, templates, and components for scalability and ease of use
• Document processes, workflows, and updates to support consistency across teams
Qualifications
• 8+years in digital marketing, web management or campaign execution
• Hands-on experience working within a CMS (e.g., WordPress, Drupal, Webflow)
• Strong attention to detail with a focus on accuracy and quality control
• Understanding of website structure, content management, and user experience best practices
• Familiarity with analytics tools (e.g., Google Analytics) and ability to interpret basic performance metrics
• Strong organizational and project management skills, with the ability to manage multiple requests
• Basic knowledge of HTML, CSS, or web editing tools
• Experience working with developers or within structured deployment environments (e.g., dev, staging, production)
• Exposure to accessibility standards (e.g., ADA compliance)
• Experience supporting multi-site or multi-brand environments
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