Senior Digital Analytics & Insights Contractor

Role: Senior Digital Analytics & Insights Contractor

Location: New Brunswick, NJ (3 Days Onsite required)

Contract role

Overview:

Client’s Corporate Equity Team is seeking a digital analytics contractor to advance our data & insights capabilities, including the responsible application of AI and automation to improve data quality, accelerate insight generation, scale reporting, and enable more proactive, cross-channel decision-making across the full user journey.

Responsibilities:

• Dual reporting to the Director, Digital Channel & Content Strategy & Director, Client’s product, this project-based role will connect disparate data sources into an aggregate view, ensure data integrity and glean insights for executive level storytelling and decision making.
• Reconcile data across multiple sources (GA4, GSC, BrightEdge, site survey insights, heat maps, paid platforms like SA360/Looker dashboards) and provide ongoing reporting, strategic business insights, and recommendations in alignment with website and marketing goals & KPIs.  
• Build and automate integrated reporting dashboards across SEO/SEM, LLM, and web data, translating insights into clear, actionable leadership updates, this includes leading our data hub workstream with Technology to consolidate data sources and enable scalable, self-service reporting
• Analyze user behavior and site performance, including predictive insights leveraging AI, to identify trends, opportunities, and bottlenecks, providing strategic recommendations to improve ROI, user experience, and brand site positioning.
• Validate, test and diagnose tag configuration in GTM (Google Tag Manager) and/or GA4 (Google Analytics) alongside vendor and technology team.
• Build and maintain page- and content level performance benchmarks and applying them consistently over time (30-day, QoQ, YoY).

Qualifications:

• 8-10 years of website and/or social analytics experience 
• Data visualization experience: experience building dashboards in Looker Studio, Tableau, or Power BI and producing stakeholder-facing reports.   
• Experience applying generative AI, machine learning, or intelligent automation to digital analytics workflows while maintaining data privacy, transparency, accuracy, and human oversight.
• Ability to incorporate competitive analysis into insights & benchmarks.  
• GA4 and Google Search Console experience, including diagnosing data quality issues and experience working with IT teams, website vendors, etc.
• Experimentation experience: Design and analyze A/B and multivariate testing to optimize landing pages, customer journeys, and campaigns.
• Technical SEO measurement familiarity (site health reporting, schema/structured data impact, crawlability, and tying technical fixes to visibility outcomes). 
• Experience creating educational resources for leadership and other employees on search and analytics topics
• Skilled in using campaign tracking tools and measurement (UTM, event, etc).
• Understanding of comprehensive website user behavior tools.
• Ability to help diagnose data quality issues and work with appropriate in-house and vendor teams to help resolve it. 
• Experience working with content management system teams. 

Platform Knowledge:

• GA4
• Google Search Console
• Looker/Data Studio
• BrightEdge
• SA360
• Site survey dashboards
• Tableau
• A/B testing tools such as Kameleoon 
• Content management systems 
• Power BI
• Microsoft clarity 
• mPluse and Traffic Peak