Product Marketing Manager (Loyalty & Lifecycle | Consumer Tech)

Role: Product Marketing Manager (Loyalty & Lifecycle | Consumer Tech)

Location: United States (Remote)

Duration: W2 Contract

Rate: $110 - 120/hour

About the Role:

We are seeking a highly strategic and execution-driven Senior Product Marketing Manager to support a leading consumer technology organization focused on building deeper customer relationships through loyalty, engagement, and lifecycle marketing. This team is evolving beyond traditional transactional rewards to create meaningful, emotionally resonant customer experiences that drive long-term engagement and brand affinity. This role will play a critical part in shaping and executing strategies that increase customer frequency, retention, and lifetime value. You will work cross-functionally with Product, Business, Research, and Marketing teams to bring innovative loyalty and engagement initiatives to life.

Responsibilities:

·         Lead the development and execution of go-to-market (GTM) strategies for loyalty programs, product launches, and new feature rollouts

·         Design and implement comprehensive loyalty and lifecycle marketing strategies that drive customer engagement, retention, and lifetime value

·         Own both inbound and outbound marketing initiatives, optimizing the customer journey from awareness to active engagement

·         Develop and test innovative loyalty program concepts that go beyond traditional rewards to build deeper emotional connections with users

·         Leverage customer insights, behavioral data, and research to understand engagement drivers and inform marketing strategies

·         Track, analyze, and optimize campaign performance using key metrics such as engagement, adoption, retention, and customer frequency

·         Partner closely with Product, Sales, Analytics, Research, and Design teams to shape strategy and drive execution

·         Act as the voice of the customer, ensuring all programs and messaging resonate with user needs while delivering measurable business outcomes

·         Tackle ambiguous business problems with a strategic mindset, developing recommendations to evolve loyalty and engagement strategies

·         Operate independently with minimal supervision, managing projects end-to-end in a fast-paced environment.

Requirements Qualifications:

·         5+ years of marketing experience, with a strong focus on product, growth, or lifecycle marketing

·         Minimum 2+ years of experience in loyalty, retention, or customer engagement programs

·         Proven track record of designing and executing marketing strategies that drive measurable business outcomes

·         Experience working in consumer (B2C) technology environments (B2B experience is a plus)

·         Strong analytical mindset with the ability to balance data-driven insights and customer understanding

·         Excellent written and verbal communication skills, with the ability to influence cross-functional stakeholders

Ability to work independently, manage ambiguity, and deliver results in a fast-paced environment.