Product Marketing Manager -- W2 ONLY

THIS IS ONLY A W2 JOB, NO C2C, AND 1099 BEFORE APPLYING FOR THE JOB Kindly read the complete job description, do not miss the Terms of Employment

Title: Product Marketing Manager

Location: Remote

Terms of Employment

W2 Contract, 6 Months

This is a Remote opportunity

Responsibilities

Create and execute comprehensive loyalty marketing strategies that drive rider frequency, retention, and lifetime value

Lead inbound and outbound marketing for loyalty programs, optimizing the customer journey from awareness to active program engagement

Develop and test novel loyalty program constructs that go beyond traditional rewards to build genuine rider affinity

Leverage deep customer insights to understand what drives rider loyalty, using research to inform program evolution and marketing approach

Monitor and analyze performance metrics including rides per rider, program adoption, engagement rates, and retention, using insights to optimize initiatives

Collaborate with Strategic Business Development, Product, Research, Design, and cross-functional partners to shape loyalty strategy and roadmap

Be the voice of the rider, ensuring loyalty programs and communications resonate emotionally while delivering business results

Tackle ambiguous problems with a strategic mindset, creating thoughtful recommendations for how to evolve and approach to loyalty marketing

Act as a thought leader within the organization, championing customer-centric approaches to building lasting rider relationships.

Required Skills & Experience

7+ years experience in marketing with 5+ years in loyalty marketing, retention marketing, or consumer engagement programs

Proven track record of designing and executing loyalty programs or retention strategies that drive measurable business outcomes

Experience applying behavioral psychology and customer insights to create emotionally resonant marketing experiences

Analytical thinker with experience in data-driven marketing. Ability to balance quantitative performance metrics with qualitative customer understanding

Strong interpersonal skills with the ability to collaborate, influence, and work cross-functionally with internal stakeholders across product, analytics, and business development

Extremely strong written and verbal communication skills. Comfortable presenting strategic recommendations to executive leadership

Thrives in fast-paced environments and can adapt quickly to shifting priorities.

Bias toward action with ability to identify opportunities and simplify complex problems

Passion for understanding what makes customers tick and translating insights into programs that drive loyalty

B2C, Consumer Tech candidate backgrounds