Digital Marketing Analyst

Position: Digital Marketing Analyst

Duration: 06 Months of contract with possible extension or conversion

Location: Detroit, MI

Pay Range: $22/hr to $26/hr on W2 (without Benefits)

Required skills and experience:

• Bachelor''s Degree (emphasis in marketing, data science, marketing analytics, or related field preferred)
• 3-5 years’ experience in analytics, paid media, SEO, marketing, or related field.
• Experience with Microsoft Excel, Search Console, and Google Analytics.
• Experience creating reports within Google Analytics and social media management platforms.
• Experience in communicating and working with cross-functional teammates who may be either data-driven or more qualitative.
• Understanding of search engine optimization best practices.
• Solid understanding of the sales and marketing aspect to drive lead generation throughout the patient consideration process.
• Experience interpreting data and creating action plans based on those interpretations.
• Experience with SEM Rush, Bright Edge, or other SEO platforms is highly preferred.

General summary:

• The Digital Marketing Analyst is responsible for conducting internal analysis (website, social media) and paid (search, display, native) media to support annual growth and engagement goals.
• This position will support analysis of digital marketing channels and campaigns by sharing insights and recommendations via including regular reporting, dashboarding, and communicating performance to management and cross-functional stakeholders.
• In addition to analyzing and building reports utilizing available dashboards, the Digital Marketing Analyst will work with SEO platforms and vendors to track performance of priority landing pages and recommended updates to content and page structure to improve searchability.
• To be successful in this role, candidates must be familiar with current SEO techniques and tools and have excellent analytical skills.
• The right candidate will demonstrate a natural curiosity that facilitates rapid learning of integrated health system.
• Candidates must be self-motivated, detail-oriented, have the ability to work with limited supervision, and be comfortable working with multiple priorities and stakeholders.

Principal Duties and Responsibilities:

• Search Engine Optimization
• Conduct technical SEO audits and work with web team to implement necessary on-page and off-page SEO optimizations, including meta tags, headings, alt text, and internal linking
• Work with content owners and web team to continually optimize on-page website content to improve search engine ranking and monitor placement over time for valuable search phrases and keywords.
• Perform comprehensive keyword research and identify high-value keywords relevant to our industry and target audiences to guide content and optimization strategies
• Monitor and analyze website performance, keyword rankings, organic traffic, and other key SEO metrics using various tools such as Google Search Console, GA4, Looker Studio, Schema, BrightEdge
• Identify technical SEO opportunities, and propose new ideas on how to stay up-to-date with the latest trends and best practices in search engine optimization
• Maintain professional growth and development through seminars, workshops and professional affiliations.
• Reporting & Analysis
• Analyze best practices in the digital space and provides recommendations to marketing and content teams, advising on opportunities to develop engaging and/or highly searchable content that will yield high impressions and user sessions to expand  reach and cause.
• Work with cross functional teams to recommend and implement optimized marketing tactics, including: social media posting strategies, key words and phrases, technical search engine ranking factors
• Develop monthly, quarterly, and ad hoc reports for Tier 1 Service Lines and other priority owned and paid campaigns
• Interpret data to formulate reports and develop customer and market story which drives the organization to more comprehensive patient-based solutions
• Understand and frame results with an appreciation of the limitations and potential biases of the analysis.
• Utilize tools that that track analytics, including, but not limited to: Google Analytics, Facebook Insights, Twitter Insights, LinkedIn Insights, Sprout Social, Press Ganey, BrightEdge, Google Search Console, Schema and Power BI.
• Apply and manage list of appropriate UTM codes for tracking of digital and social assets.
• Monitor performance against agreed upon KPIs