Description Role OverviewAs a Paid Media Specialist on the Growth Marketing Platforms team, you will own the planning, activation, and optimization of paid media campaigns across emerging channels, including programmatic CTV and digital audio. This is a hands-on, keyboard-heavy role, requiring daily in-platform execution within demand-side platforms (DSPs).
You will manage campaign setup, trafficking, optimization, QA, and reporting while supporting test-and-learn initiatives that advance paid media innovation. This role is ideal for someone with 2-4 years of programmatic, paid media, or ad operations experience who enjoys executional work and is looking to deepen their technical programmatic buying skills.
Key Responsibilities- Serve as the primary hands-on, keyboard owner for campaign setup, pacing, optimization, and QA within DSPs such as DV360, Yahoo DSP, and Amazon DSP.
- Independently manage end-to-end campaign execution, including creative trafficking, audience setup, flighting, and reporting.
- Lead campaign QA and troubleshooting to ensure accurate delivery, tagging, and measurement.
- Monitor performance and optimize campaigns against defined KPIs and pacing goals.
- Build, analyze, and maintain campaign reports to surface insights and inform next-step recommendations.
- Share performance learnings for in-flight optimization and post-campaign reporting.
- Partner with internal teams and external vendors to execute pilot campaigns and emerging channel tests.
- Maintain campaign trackers, budgets, and documentation to ensure smooth execution and accountability.
- Contribute to playbooks, documentation, and process improvements for emerging channel activation.
- Support cross-channel learning by documenting test outcomes and key learnings.
- Stay current on new DSP capabilities, ad formats, and targeting innovations within the programmatic landscape.
Requirements Basic Qualifications- 2-4 years of experience in digital media planning, buying, programmatic activation, or ad operations.
- Demonstrated hands-on keyboard experience managing campaigns in DSPs such as DV360, Yahoo DSP, or Amazon DSP.
- Strong understanding of programmatic fundamentals, optimization levers, and performance metrics.
- Analytical mindset with experience interpreting campaign data and performance dashboards.
- Ability to manage multiple campaigns with precision, ownership, and accountability.
- Interest in emerging programmatic environments such as CTV and digital audio.
Preferred Experience- Programmatic experience in a marketing or media agency environment.
- Strong communication skills and comfort collaborating with cross-functional partners and leadership.
- Experience supporting test-and-learn or pilot media initiatives.
Additional Information- Onsite requirement: 3-4 days per week in New York, NY.
- This role is execution-focused and requires consistent, hands-on platform work.
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