Mandatory Skills : Adobe stack Workfront AEP AJO
Key Responsibilities
Design and implement customer journeys using Adobe Journey Optimizer
Build and manage event driven journeys time based campaigns and real time personalization use cases
Collaborate with cross functional teams marketing data and engineering to translate business requirements into AJO workflows
Utilize AEP capabilities such as Real Time Customer Profile Segments Schemas XDM and Datasets to create journey conditions and triggers
Work with APIs Decisioning AJOD Module and Event Forwarding for real time data ingestion and outbound integrations
Design and test email templates push notifications and in app messages within AJO
Implement offer decisioning and personalized content blocks using AJO Offer Library
Perform unit testing UAT and AB testing within journeys to ensure optimal performance
Monitor journey performance trouble shoot issues and optimize for KPIs eg engagement conversion
Ensure governance and best practices around data privacy consent and compliance GDPR CCPA etc
Technical Skills
Strong experience with Adobe Journey Optimizer AJO
Working knowledge of Adobe Experience Platform AEP especially Schemas XDM modeling Segment Builder RealTime Customer Profile RTCP Datasets and data ingestion
Familiarity with Customer Journey Analytics CJA and Adobe Offer Decisioning is a plus
Proficient in JavaScript JSON and RESTful API integration
Good understanding of data sources batch and streaming identity stitching and audience activation
Experience with Tag Management Tools Adobe Launch or Tealium is a plus
Preferred Qualifications
Adobe Certified Expert Adobe Journey Optimizer Adobe Experience Platform
Experience with other Adobe tools like Adobe Campaign Marketo Eloqua Adobe Target or Adobe Analytics is a plus
Experience in industries such as Retail Telecom BFSI or Healthcare is a plus
Understanding of privacy regulations GDPR CCPA and consent frameworks
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