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Key Responsibilities
1. Performance-Driven Content Development - Write conversion‑focused copy for global digital channels including websites, landing pages, email, paid media, social, and product experiences.
- Craft messaging that balances brand voice with measurable outcomes (CTR, CVR, AOV, engagement, lead quality, etc.).
- Conduct A/B and multivariate testing to refine headlines, CTAs, and messaging frameworks.
2. Global Brand & Messaging Consistency -
- Collaborate with localization teams to ensure copy resonates culturally while staying true to brand architecture.
- Maintain messaging playbooks, tone guidelines, and content systems.
3. Cross-Functional Collaboration - Partner with creative directors, designers, UX strategists, and marketing managers to concept and execute integrated campaigns.
- Work with analytics teams to interpret performance dashboards and evolve content based on insights.
- Support product marketing with positioning, value props, and narrative development.
4. Innovation & Continuous Optimization - Stay current on performance marketing trends, creative best practices, and platform-specific behaviors (Google, Meta, LinkedIn, TikTok, display networks).
- Champion experimentation across global regions to identify scalable content patterns.
- Contribute to the advancement of Sherwin-Williams’ global content architecture.
Required Skills & Experience - 3–6+ years copywriting experience at an enterprise brand, agency, or performance marketing organization.
- A portfolio demonstrating high-performing digital campaigns and measurable outcomes.
- Ability to interpret data and performance metrics to improve messaging.
- Exceptional writing, editing, and conceptual storytelling ability.
- Experience working on matrixed or global teams.
- Understanding of SEO, UX writing principles, and digital marketing funnels.
- Comfort with creative collaboration tools and content management systems.
Success Looks Like - Consistent uplift in campaign performance through optimized copy.
- Scalable messaging frameworks across products, regions, and customer segments.
- Strong partnerships with global creative, digital, product, and analytics teams.
- Copy that elevates the Sherwin-Williams brand while driving measurable business impact.
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