Description
We are looking for an experienced SEO/SEM specialist to join a healthcare organization in Irvine, California on a contract basis. This position will work closely with web, development, and content partners to improve organic visibility, strengthen technical search performance, and guide content strategy in a complex digital environment. The role is ideal for someone who combines strategic thinking with hands-on execution and can turn search insights into measurable business outcomes.
Responsibilities:
Lead end-to-end search engine optimization initiatives, translating strategy into practical execution across technical, content, and on-page improvements.
Enhance visibility in emerging AI-driven search experiences by refining page structures, content signals, and optimization tactics that support discoverability.
Implement and expand structured data across large sets of templated pages, ensuring accurate schema usage for key page types and improved search understanding.
Revise and optimize program and landing pages by aligning content with user intent, improving page architecture, and strengthening metadata and internal linking.
Integrate SEO best practices into ongoing publishing workflows so that new and updated content is built with search performance in mind from the start.
Collaborate with internal stakeholders and external agency partners to consolidate recommendations, prioritize initiatives, and drive consistent execution.
Partner with web and development teams to support site changes, including migration-related SEO planning such as redirects, indexing controls, and preservation of organic performance.
Track results using analytics and search tools, then present clear recommendations based on traffic trends, rankings, technical findings, and content performance.
Requirements
Demonstrated hands-on experience in SEO execution, including technical optimization, on-page improvements, and structured data implementation.
Strong knowledge of schema markup and the ability to deploy structured data effectively across scalable page templates.
Proven background in writing, editing, or substantially optimizing digital content to align with search intent and improve organic visibility.
Experience working with WordPress and/or Drupal, with a solid understanding of how CMS platforms impact SEO performance.
Familiarity with website migration support, including redirect planning, index management, and safeguarding search equity during platform changes.
Proficiency with tools such as Google Analytics 4, Google Search Console, and enterprise SEO platforms like SEMrush or BrightEdge.
Ability to work effectively in large, regulated, or highly complex environments such as healthcare, pharma, financial services, eCommerce, travel, or similar industries.
Must be local to Irvine, California or willing to work onsite as required.
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Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
- Dice Id: rhalfint
- Position Id: 00350-0013429898
- Posted 4 hours ago
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