Senior Product Marketing Manager

Responsibilities and duties:

Engagement & Retention Strategy

• Develop and execute engagement and retention strategies for Creative Cloud Enterprise customers, with a strong focus on driving generative AI adoption and credit consumption across key workflows.
• Develop messaging, education, and campaigns to accelerate adoption.

Generative AI Adoption & Value Realization

• Translate generative AI capabilities into clear, enterpriseready value propositions that resonate with creative leaders, IT stakeholders, and end users.
• Develop narratives, use cases, and bestpractice guidance that help customers understand how and where to apply generative AI to drive productivity, creativity, and ROI.

Campaign & Program Partnership

• Partner with Campaign Marketing to design and execute targeted engagement programs aimed at increasing feature adoption, active usage, and retention.
• Inform campaign strategy with customer insights, segmentation, and behavioral data
• Contribute to inproduct, lifecycle, and fieldled programs that reinforce value postsale.

Customer Insights & Analytics

• Work closely with Analytics, Customer Success Ops, and Product teams to analyze usage trends, adoption patterns, and churn signals within the Enterprise segment.
• Champion the voice of the enterprise customer across crossfunctional partners.

CrossFunctional Leadership

• Collaborate with Product Management to stay closely aligned to the roadmap and influence prioritization based on enterprise customer needs and adoption barriers.
• Ensure tight alignment across Product Marketing, Campaign Marketing, Customer Success, and Sales Enablement.

Requirements:

• 5 8+ years of experience in B2B SaaS Product Marketing, Growth, Engagement, or Retention roles, ideally supporting enterprise customers.
• Strong foundation in gotomarket strategy, customer lifecycle marketing, and postsale engagement.
• Experience translating complex product capabilities especially AIpowered features into clear, customercentric value narratives.
• Demonstrated ability to work crossfunctionally with Product, Analytics, Campaign Marketing, Sales, and Customer Success teams.
• Analytical mindset with experience using data and insights to drive recommendations and influence strategy.
• Excellent storytelling, communication, and stakeholder management skills.
• Comfort operating in ambiguity, with the ability to independently drive workstreams forward as a contractor.
• Passion for creative technology, innovation, and helping customers unlock me