Manager, Patient Engagement Strategy

Title: Manager, Patient Engagement Strategy

Duration: 6 months contract

Location: Denver, CO, 80202(Remote)

Description:

Key Requirements:

The Manager, Patient Engagement Strategy will support the development of client’s direct-to-patient engagement strategy, designing integrated, omnichannel journeys that strengthen patient relationships, improve retention, and enhance the overall patient experience.

This role will drive development of engagement strategies and campaign frameworks across key journey moments, translating patient needs, business objectives, and data insights into scalable strategies and programs. Engagement journeys may include moments such as onboarding, the first 90 days of care, hospitalization, and re-engagement.

The Manager will partner closely with Digital Marketing, CRM teams, and other cross-functional teams to shape integrated patient strategies across channels including email, SMS, direct mail, and digital product experiences. This role focuses on strategic journey design and campaign frameworks, partnering with technical teams who execute campaigns within enterprise marketing technology platforms such as Salesforce Marketing Cloud.

Primary Responsibilities:

Omnichannel Engagement Strategy:

·        Drive development of patient engagement journey strategies that support patient education, engagement, and retention goals.

·        Translate business objectives and patient needs into scalable engagement strategies, defining the optimal communication cadence, channel mix, and messaging hierarchy for execution partners.

·        Partner with Business, Digital Marketing, and Product teams to shape integrated marketing strategies across channels including email, SMS, direct mail, and digital product experiences.

·        Contribute to the evolution of client’s omnichannel engagement approach to ensure cohesive, patient-centered experiences.

·        Lead development of creative content to ensure messaging aligns with client’s brand and patient care mission.

·        Personalization & Data Strategy

·        Help shape personalization strategies by identifying opportunities to leverage patient data, segmentation, and behavioral signals to deliver more relevant communications.

·        Partner with analytics and data teams to inform audience strategy, journey triggers, and measurement frameworks.

·        Support a test-and-learn approach to engagement strategies, identifying opportunities to optimize messaging, channel mix, and journey design over time.

·        Apply systems thinking to identify opportunities to improve engagement effectiveness through evolving journey design, segmentation strategies, and channel orchestration.

Marketing Technology & CRM Partnership:

·        Partner with CRM and Marketing Operations teams to translate engagement strategies into executable requirements within platforms such as Salesforce Marketing Cloud.

·        Provide strategic input into journey design while partnering with CRM and Marketing Operations teams responsible for technical campaign execution and journey builds.

·        Review journey architecture, segmentation logic, and campaign builds to ensure they align with strategic intent.

·        Collaborate with technical teams to continuously improve lifecycle campaign capabilities and scalability.

·        Cross-Functional Collaboration

·        Work cross-functionally with Product, Clinical Operations, Marketing, and Data teams to align engagement strategies with broader patient experience initiatives.

·        Partner with internal stakeholders to ensure patient communications are coordinated, scalable, and aligned to organizational priorities.

Core Competencies:

·        Strategic thinking

·        Data-informed decision making

·        Systems thinking

·        Cross-functional collaboration

·        Patient-centered mindset

·        Ability to navigate ambiguity and complex or

Required:

·        5+ years of experience in lifecycle marketing, customer strategy, omnichannel engagement, or integrated marketing management.

·        Demonstrated ability to lead complex marketing initiatives from ideation to brief-writing to final delivery, working through technical and creative partners rather than doing the hands-on deployment.

·        Ability to translate complex data and concepts into clear, compelling narratives for both patients and executive stakeholders.

·        Understanding of customer data, segmentation strategies, and personalization frameworks.

·        Experience partnering cross-functionally with product, data, analytics, or technical teams.

·        Preferred

·        Experience working in healthcare, patient engagement, or other highly regulated industries.

·        Familiarity with CRM data architecture, event-based triggers, and lifecycle segmentation.

·        Experience designing lifecycle programs focused on retention, education, or behavior change.

Education:

Bachelors