SFMC Marketing Automation Specialist

Description

We are looking for a skilled SFMC Marketing Automation Specialist to join our team in Arlington, Virginia. This long-term contract position requires expertise in Salesforce Marketing Cloud and a strong background in marketing automation. The ideal candidate will play a key role in managing automated campaigns, maintaining data integrity, and ensuring seamless integration across marketing platforms.

Responsibilities:
Oversee the migration and implementation of a new marketing automation platform, ensuring data and functionality transfer smoothly.
Collaborate with sales and other teams to collect requirements and design effective marketing automation solutions.
Monitor and resolve database issues, including automated data synchronization and data extensions.
Organize and maintain lists, assets, and workflows within the marketing automation platform.
Integrate Salesforce Marketing Cloud with other tools to maintain data consistency and streamline workflows.
Troubleshoot and resolve system errors to optimize platform performance.
Develop and execute automated campaigns, customer journeys, and lead scoring strategies within the marketing automation system.
Design, test, and deploy dashboards, interfaces, and integrations in collaboration with internal stakeholders.
Build and manage analytics dashboards to track marketing performance and campaign success.
Train marketing teams on platform usage and best practices to enhance operational efficiency.

Requirements

Bachelor's degree in Marketing, Business Administration, IT, Computer Science, or a related field, or equivalent experience.
At least 5 years of experience as a Salesforce Marketing Cloud Administrator with proven implementation and integration success.
In-depth knowledge of Salesforce and its integration capabilities with various marketing technologies.
Proficiency in managing complex data environments and maintaining data accuracy across platforms.
Strong problem-solving skills to address technical issues related to Salesforce Marketing Cloud.
Exceptional communication abilities to collaborate with stakeholders effectively.
Experience with Google Analytics and other MarTech tools such as Demandbase, On24, and Qualtrics.
Familiarity with agile methodologies and tools like Aha or Confluence.

Innovation starts with people.

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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