The Coca-Cola Company
The Coca-Cola Company

Principal Data Engineer

Atlanta, GA, US • Posted 1 hour ago • Updated 1 hour ago
Full Time
On-site
Company Branding Image
Fitment

Dice Job Match Score™

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Job Details

Skills

  • Strategy Development
  • Collaboration
  • Finance
  • Business Planning
  • Rally
  • Demand Generation
  • Retail
  • Marketing Communications
  • Advertising
  • Public Relations
  • Promotions
  • Leadership
  • Decision-making
  • Analytical Skill
  • Effective Communication
  • Strategic Thinking
  • Motivation
  • Sales
  • Profit And Loss
  • Budget
  • Critical Thinking
  • Media
  • Communication
  • React.js
  • Adaptability
  • Management
  • Global Marketing
  • Network
  • Marketing
  • Brand
  • Innovation

Summary

We aspire to achieve a balanced combination of global, regional and local brands, with scale, that have the strongest potential to help us grow our consumer base, increase frequency and drive system margin accretion. This role will champion and own growth, profit, and share for our beverage brands by leading the mining of consumer insights that create a sustainable competitive advantage. You'll lead communications strategy, development, and execution across the marketing mix (digital, PR, TV, promotions, media, etc.); cross-functional collaboration with internal stakeholders like Sales, Finance, Media & Social as well as external agency partners in order to plan breakthrough consumer experiences and disrupt the status quo. The ideal candidate will exhibit passionate curiosity and image new innovative consumer experiences.

What You'll Do for Us
  • Setting brand strategy, optimizing the marketing mix, and leading the creation of killer creative to tell the brand story.
  • Develop a strong understanding of brand foundational tools and ensure the relevance of the brand's identity, essence, vision, mission, and core values.
  • Develop strategic plans leveraging marketplace data and trends to understand behavioral drivers of the brand's consumer or a particular consumer segment more deeply.
  • Strategically chart a course for the category, portfolio, and brand using data-driven decision-making; use the various business planning cycles to build compelling stories to rally internal teams and customers.
  • Produce continuous growth out of total demand generation dollars; pursue new breakthrough ideas and refreshes our brands for the modern era in both creative expression and media mix.
  • Design personalized consumer experiences and tells compelling stories wherever and whenever content is consumed; brings our brands to life with breakthrough creative to unlock business growth.
  • Work with internal teams and external creative / media agencies to develop marketing strategies and plans that increase awareness, penetration and / or purchase frequency
  • Partner with Sales and Customers to execute best-in-class strategies and win the sale in an omni-channel environment; understands how to maximize the business at retail and collaborates to deliver results.
  • Manage projects on time and on budget as well as exhibits decision-making abilities around investment alternatives that mitigate risk and maximize return.
  • Provide leadership to ensure that marketing activities are fully integrated and deliver brand and business objectives while ensuring the proper tools, systems, and metrics for maximum effectiveness
  • Provides business strategies, tactical direction, and operational oversight.
  • Specify new processes and standards to support corporate strategies.

Qualification & Requirements
  • Bachelor's degree in Marketing, Business or related field is required.
  • 7+ years of brand marketing experience, with a minimum of 2 years of people leadership
  • Requires ability to influence at an operational level regarding policies, procedures, and practices
  • Experience in Consumer-Packaged Goods Industry (CPG) is preferred
  • Must have a deep level of expertise and have achieved proven results across various marketing communications disciplines including advertising, PR, digital, social, shopper marketing, consumer promotions, etc.
  • Strong drive for results and ability to display leadership, decision-making and analytical skills, effective communication, strategic thinking, self-motivation, and a passion for the consumer.
  • Experience developing strategic brand / product plans, such as communication campaigns and commercialization strategies that break from the category and drive sales.
  • Experience connecting with cross-functional teams and leading agency partners.
  • Ability to influence and lead others, including those outside of the Marketing function.
  • Experience leveraging data and trends to generate insights and transforming them into marketing innovation.
  • Deep understanding of total commercial spend and key P&L drivers; experience managing large consumer marketing budget and media investment decisions.
  • Demonstrate critical thinking by analyzing data and synthesizing learning into insights and action to drive innovation in media mix decisions and strong business results.
  • Experience leading marketing communication projects.
  • Action-oriented with the ability to think and react quickly to changing circumstances.
  • Strong sense of urgency, even when managing initiatives with long lead times, adaptability, and flexibility to meet changing priorities and adjust to different management styles.

What We Can DoForYou
  • Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
  • Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
  • Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
  • Dice Id: coke
  • Position Id: R-147250
  • Posted 1 hour ago

Company Info

About The Coca-Cola Company

On May 8, 1886, Dr. John Pemberton brought his perfected syrup to Jacobs' Pharmacy in downtown Atlanta, where the first glass of Coca‑Cola was poured. In its first year, about nine Coca-Cola drinks were served per day.

Today, The Coca-Cola Company, with numerous brands sold across more than 200 countries and territories, serves 2.2 billion drinks per day. We own 32 billion-dollar brands across several beverage categories worldwide. Our global portfolio of beverage brands includes the following:

• Sparkling Soft Drinks: Coca-Cola, Diet Coke/Coca-Cola Light, Coca-Cola Zero Sugar, Fanta, Fresca, Schweppes (owned by The Coca-Cola Company in certain countries other than the United States), Sprite and Thums Up
• Water, Sports, Coffee and Tea: Aquarius, Ayataka, BODYARMOR, Ciel, Costa, Crystal, Dasani, Fuze Tea, Georgia, glacéau smartwater, glacéau vitaminwater, Gold Peak, I LOHAS, Powerade and Topo Chico
• Juice, Value-Added Dairy and Plant-Based Beverages: Core Power, Del Valle, fairlife, innocent, Maaza, Minute Maid, Minute Maid Pulpy, Santa Clara and Simply

Our strong and stable bottling and distribution system helps us capture growth by manufacturing, distributing and selling existing, enhanced and new innovative products to consumers throughout the world.

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