PPC Specialist/Paid Search

Description

We are looking for a PPC Specialist/Paid Search specialist to support digital acquisition efforts for a Long-term Contract position based in Irvine, California with B2B healthcare experience. This role will oversee paid search and paid social initiatives across major ad platforms, helping drive lead generation while maintaining close control of performance and budget. The ideal candidate brings strong hands-on execution skills, works comfortably across cross-functional marketing teams, and can independently manage optimization priorities in a fast-paced environment.

Responsibilities:

Manage day-to-day execution of paid search campaigns across Google Ads and Bing, with a focus on pacing, performance, and lead generation outcomes.

Support paid social campaign development and launch activities on Meta and LinkedIn, including audience setup, creative coordination, and campaign configuration.

Monitor monthly media investment of approximately $225K and make adjustments to keep spending aligned with approved budgets and business goals.

Analyze campaign results using platform reporting and analytics tools to identify trends, improve efficiency, and strengthen conversion performance.

Partner with marketing managers and cross-functional stakeholders to plan, build, and refine digital campaign initiatives.

Optimize bids, targeting, messaging, and campaign structures to improve KPI attainment and overall return on ad spend.

Track lead volume and performance metrics, translating data into actionable recommendations for ongoing improvements.

Use project management tools such as Asana to organize deliverables, manage timelines, and coordinate campaign-related work.

Work independently within ad platforms with minimal ramp-up time, taking ownership of execution and optimization activities from the start.

Utilize company-issued Windows-based equipment to perform campaign management and reporting responsibilities.

Requirements

Demonstrated hands-on experience managing paid search programs in Google Ads and Bing at an execution level.
Working knowledge of paid social advertising on Meta and LinkedIn, including campaign setup and performance management.
Proficiency with Google Analytics and digital performance reporting tools.
Proven ability to manage significant advertising budgets and maintain close oversight of spend and results.
Experience optimizing campaigns against defined KPIs with little to no training required.
Ability to collaborate effectively with marketing managers and cross-functional partners on campaign initiatives.
Familiarity with Asana or similar project management platforms.
Experience in B2B marketing and/or healthcare industry campaigns is preferred.

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