Content Strategist
Role Overview
Defines what the company says to the market and ensures content supports sales and customer conversations. This role turns capability and industry-aligned messaging into clear, useful content.
Key Responsibilities
• Serve as a strategic partner to industry leaders, proposal strategists, sales enablement, and commercial marketing leadership to translate business priorities into clear, compelling content narratives and programs.
• Develop content themes aligned to capabilities and industries
• Create thought leadership and sales-support content (blogs, articles, white papers, case studies, email newsletters and templates, reports, social content, etc.)
• Structure content for case studies, narratives, and campaigns
• Ensure consistency across all content and messaging
• Continuously update content based on feedback and market needs
• Project manage the full campaign & content creation lifecycle including: gathering insights from key stakeholders, developing the project brief, confirming channel-plan and execution strategy, working with copy/design team for project development, ensuring content aligns with strategic objectives, and supporting the publishing and promotion of final content outputs.
• Captures projects and status in content calendar.
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Regularly report on competitor insights and market trends and translate them into content execution as appropriate
Qualifications
• 8-10 years in content strategy, marketing content, or related roles
• Strong writing and editorial skills
• Experience creating content for B2B or complex offerings
• Ability to translate complex topics into clear, engaging content
• Experience with content calendar creation and management (Asana, other)
• Experience with multi-channel marketing planning and activation in a B2B environment.
• Experience with social media (posting, monitoring engagement/comments, etc.) is a plus (LinkedIn, Instagram, Sprout Social)
• Experience with CMS (WordPress, Drupal), CRM (salesforce) and Enablement Platforms (Highspot) a plus.
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