MarTech Architect

Dallas, TX, US • Posted 12 hours ago • Updated 12 hours ago
Contract Corp To Corp
Contract W2
Contract Independent
On-site
Depends on Experience
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Job Details

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Summary

Role Summary

A senior level position responsible for designing and implementing end to end identity architecture within large scale marketing ecosystems. This role involves leading strategies around customer data integration, identity graph development, and ensuring seamless data flow across various platforms to enhance customer engagement. The candidate will serve as a key technical expert, driving innovation in identity solutions while maintaining compliance with privacy and governance standards.

Responsibilities

  • Own the development and management of comprehensive identity architecture for unified customer profiles across multiple touchpoints.
  • Lead design initiatives for integrating and optimizing identity solutions within digital platforms, including evaluation of third-party providers such as Acxiom, LiveRamp, Epsilon, TransUnion, and Experian.
  • Define and measure success metrics related to identity stitching, including match rates, accuracy, coverage, latency, and resulting business outcomes.
  • Develop and execute CDP and MDM strategies, ensuring effective integration with Customer Central and other marketing data systems.
  • Architect and oversee identity integration within Adobe Marketing Cloud suite, including Adobe Experience Manager (AEM), Commerce, Target, Analytics, Campaign, Audience, and Workfront.
  • Design identity solutions for AI driven use cases, prioritizing privacy, user consent, and governance compliance.
  • Collaborate with cross-functional teams to translate complex identity architecture concepts into actionable requirements for technical and business stakeholders.
  • Evaluate emerging identity technologies and trends to maintain innovative and effective customer data strategies.
  • Ensure seamless integration of identity solutions with web, mobile applications, marketing automation platforms, and analytics tools.
  • Maintain compliance with privacy regulations and data governance standards while optimizing identity management processes.

Qualifications

  • Extensive experience with customer identity management and architecture in large-scale marketing ecosystems.
  • Hands on expertise with identity graph providers such as LiveRamp, Acxiom, Epsilon, TransUnion, and Experian.
  • Strong understanding of cookies, privacy laws, consent management, and data governance practices.
  • Proven ability to design and implement identity integrations across web, mobile, and marketing platforms.
  • Knowledge of CDP and MDM architecture, data flows, and related technologies.
  • Excellent communication skills to articulate technical concepts to diverse audiences.
  • Ability to translate complex identity topics into clear technical and business strategies.
  • Availability to work on-site at the designated location.
  • Bachelor''s degree in Computer Science, Information Technology, or a related field; relevant certifications are a plus.

Publishing Pay Range: $75.00 - $85.00 hourly

This position is based in office and requires employee to work on-site.

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
  • Dice Id: 10112156
  • Position Id: 112406
  • Posted 12 hours ago

Company Info

About GDH

GDH is a technology workforce solutions provider committed to always giving and delivering more. Better talent. More client and consultant support. Greater service. World-class outcomes. Providing technology staffing, project solutions, and recruitment process outsourcing (RPO), we will be able to deepen our understanding of your business challenges, stay up to date with industry trends, and enhance our ability to create custom solutions to help achieve your business outcomes. We have established ourselves as a trusted partner to countless businesses operating in the communications sector. Our primary goal is to source and recruit the most talented professionals, assemble teams of skilled specialists, create innovative recruitment and professional services strategies that drive growth and foster innovation.

GDH Benefits

GDH offers a range of employee benefits that are designed to promote well-being and help maintain a healthy work-life balance. These comprehensive benefits cover various aspects of an employee's life and aim to enhance their overall experience with the company. Our health benefits include three medical insurance options with access to KISx Card, Zero Card, and HealthJoy concierge services. Other plan offerings include dental, vision, life, disability, supplemental insurance, and pet insurance plans. Enjoy additional perks like holiday pay, 401(k) plan, direct deposit, an employee referral program, work-life balance benefits, a Wellbeats membership, a discounted gym membership program, and more!  For more detailed information on benefits, please go to GDH’s website under the tab for candidates.

GDH provides equal employment opportunities (EEO) to all employees and applicants for
employment without regard to race, color, religion, sex, national origin, age, disability, genetic information, veteran's status or any other category protected by law. In addition to federal law requirements, GDH Consulting, Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities and/or employees. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, benefits and training. Applicants with disabilities that require an accommodation or assistance in applying and/or for interviewing, please contact our HR Department.

Please visit GDH's website for notice of collection for California applicants.

 

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