Minimum 5 years of experience as a Product Owner with a prior software engineering background Proven B2C Digital/E-commerce front-end product experience Strong collaboration and influence over UX teams Deep expertise in middle and lower acquisition funnels Solid understanding of Voice of Customer (VOC) and data-driven decision making Bias for action, ability to derive insights and execute quickly Must be an excellent storyteller with the ability to articulate the "WHY" (customer value), define t