Marketing Manager III

RESPONSIBILITIES:
A client with Kforce is seeking a Marketing Manager III to join their team in San Francisco, CA. Ideal candidate are in the Bay area.

Overview:
The Marketing Manager will play a pivotal role in driving growth of our QB Capital lending portfolio targeting the QuickBooks Online (QBO) Small and Mid-Sized Business (SMB) audience. By bringing a customer- and data-backed orientation to everything you build, you will design messaging and GTM motions that create demand and drive conversion. Your mission is to develop the customer VOC and performance insights that power our campaigns, prove out the signals that drive SMBs to apply, and orchestrate execution across channels - including direct mail, ELM, in-product display, email, and sales - to generate high-quality leads, boost demand, and deliver QB Capital revenue.

Key Responsibilities:
* Own end-to-end execution of QB Capital direct mail campaigns, including audience segmentation, offer strategy, creative briefing, production, and deployment; Maintain campaign calendar rhythms aligned to seasonal demand signals and Capital product cycles
* Serve as QB Capital PMM's embedded resource on the ELM squad, translating Capital positioning and GTM motions into channel-ready briefs for email, in-product display, and push notification execution
* Develop new customer testimonials and a library of substantiated performance claims - sourcing inputs from product, credit, and risk, and managing legal and compliance review through to approval

REQUIREMENTS:
* 5-8+ years of experience in product marketing strategy and cross-functional campaign execution
* Direct mail program ownership: list strategy, offer development, production, and performance analysis
* Experience embedded in or alongside a lifecycle/ELM function; Fluent translating positioning into channel briefs
* Proven ability to synthesize customer VOC, response data, and behavioral signals into program recommendations that improve conversion
* The ideal candidate will possess a strong background in product marketing with demonstrated campaign execution experience
* A customer- and data-backed orientation is essential: this person brings VOC synthesis, response data analysis, and signal identification into program decisions - not just reporting
* Excellent analytical skills combined with a creative mindset are required
* Track record developing customer testimonials and substantiated performance claims; Financial services or lending experience preferred
* Strong cross-functional collaborator; Comfortable working with LCPO, product, design, analytics, legal, and credit
* Highly analytical with comfort across testing methodologies and synthesizing inputs from multiple data sources
* Exceptional attention to detail and process orientation for operationalizing complex, multi-channel campaigns
* Demonstrated ownership, initiative, and drive for measurable performance results
* Comfortable navigating ambiguity; Proactive and resourceful in identifying solutions
* Excellent verbal and written communication skills
* SMB market and financial services or lending experience strongly preferred

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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