Marketing Manager III

RESPONSIBILITIES:
A client with Kforce is seeking a Marketing Manager III to join their team in Mountain View, CA.

Summary:
The client is a global technology platform that helps consumers and small businesses overcome their most important financial challenges. Serving more than 100 million customers worldwide, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.

Job Overview:
The client's Consumer Group's CRM team is looking for an experienced marketing manager who is able to bring to life personalized experiences to the tax filing customer journey through email and mobile channels. You are a competent CRM marketer who can combine technology and creative marketing to make transformative ideas come to life. You create campaigns that inspire and educate our customers throughout the tax season lifecycle while sharing our message of powering prosperity. This role will be responsible for driving and managing email, push and SMS/RCS campaigns that drive customer progression and retention, elevating key value props within the client's product with the ability to tell stories in a compelling way.

REQUIREMENTS:
* 7+ years craft expertise in email and mobile marketing with demonstrated success in personalization, optimization, and journey orchestration
* Expertise in integrating AI tools (e.g. Gemini, ChatGPT, Claude) to automate manual tasks, summarize large customer data sets, and streamline the end-to-end campaign deployment process
* Exceptional creative brief writing skills that can translate to clear, impactful, and action-driven email campaigns with extremely strong storytelling capabilities
* Ability to work independently and proactively under tight deadlines and high pressure demonstrating strong problem-solving skills and will go the extra mile to delivery quality work
* Ability to independently manage multiple work streams and execute with extreme precision
* Superior organizational, project management and communication skills - this role requires hands-on management of end-to-end campaign deployment
* Ability to work across multiple teams and stakeholders with a keen eye to identify business priorities
* Experience partnering with Strategy teams to help devise, implement and measure complex test plans
* Understand key campaign, channel and customer level metrics and know how to translate business learnings into actionable plans
* Report on campaign and channel performance, partnering with Analytics and/or AI tools as needed, and share actionable insights to the organization and key business stakeholders
* A decisive test-and-learn mentality constantly challenging the norms, unafraid to ask the bold questions, and unafraid to fail. Ready to transform ideas and build with speed
* Comfortable articulating campaign requirements, closely partnering with CRM data and operations teams to ensure their proper implementation
* Experience navigating third-party agency partnerships to produce impeccable-quality, reliable work

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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