Applications Development Expert - Salesforce Marketing Cloud

About us:

Creative Information Technology Inc (CITI) is an esteemed IT enterprise renowned for its exceptional customer service and innovation. We serve both government and commercial sectors, offering a range of solutions such as Healthcare IT, Human Services, Identity Credentialing, Cloud Computing, and Big Data Analytics. With clients in the US and abroad, we hold key contract vehicles including GSA IT Schedule 70, NIH CIO-SP3, GSA Alliant, and DHS-Eagle II.

Join us in driving growth and seizing new business opportunities!

Position Description:

The Maryland Health Benefit Exchange (MHBE), an independent unit of state government, provides accessible, affordable health coverage to Marylanders.  MHBE administers Maryland Health Connection (MHC), the state’s health insurance marketplace. Through MHC, Maryland residents explore health insurance plans, compare rates, and determine their eligibility for advanced premium tax credits (APTC), cost-sharing reductions (CSR), and public assistance programs such as Medicaid and the Maryland Children’s Health Insurance Program (MCHP).    

MHBE seeks Applications Development Experts (Salesforce Marketing Cloud) to provide technical services in developing, customizing, configuring, and supporting Salesforce Marketing Cloud.

Responsibilities:

·        Configure and support Salesforce Marketing Cloud, including Email Studio, Journey

·        Builder, Automation Studio, Content Builder, and Mobile Connect (SMS)

·        Assist with SMS enablement, including short code acquisition support, keyword configuration, opt-in/opt-out management, and compliance alignment

·        Develop automated journeys, triggered sends, and scheduled communications across email and SMS

·        Build and maintain data extensions, SQL queries, and audience segmentation

·        Implement dynamic and personalized content using AMP script

·        Support integrations between Marketing Cloud and State of Maryland systems

·        Troubleshoot campaign, SMS, data, and automation issues

·        Follow State of Maryland governance, security, privacy, and approval processes

·        Produce basic technical documentation and support knowledge transfer

·        Adhere to all security, change control, and MHBE Project Management Office (PMO) policies, processes, and methodologies.

Note: The candidate must be flexible to work overtime as needed, including weekends, holidays, and off-hours.

Required Skills:

·        A minimum of three (3) years of experience in Salesforce Marketing Cloud development.

·        Hands-on experience with AMP script and SQL in Marketing Cloud.

·        Experience implementing or supporting SMS messaging, including consent management.

·        Familiarity with regulated or public-sector environments (PIl, compliance, security).

·        Ability to work effectively in a staff augmentation role under state direction.

·        Experience with Mobile Connect, SMS compliance, and short code provisioning processes.

·        Experience supporting government agencies or health organizations.

·        Knowledge of accessibility standards (c.g., WAG / Section 50g).

·       Experience integrating Marketing Cloud with Salesforce.

Preferred Skills:

·        A minimum of five (5) years of Salesforce experience in Marketing Cloud development.

·        Salesforce Marketing Cloud Developer or Consultant certification.

·        Experience with MobileConnect, SMS compliance, and short code provisioning processes.

·        Experience supporting government agencies or health organizations.

·        Knowledge of accessibility standards, e.g., WCAG / Section 508.

·        Experience in integrating Marketing Cloud with Salesforce CRM.

Salesforce Marketing Cloud Developer or Consultant certification