Growth Marketing & Content Manager

Description

We are looking for a passionate Growth Marketing & Content Manager to propel our brand forward and drive lead generation through impactful digital strategies. This role is pivotal in creating compelling content, managing paid social campaigns, and enhancing our online presence to attract and convert leads with relevant experience. Join us in Minneapolis, Minnesota, as we continue to expand and deliver exceptional residential services across multiple states.

Responsibilities:
Develop and execute innovative digital marketing strategies to drive inbound lead generation and boost brand visibility.
Create high-quality, engaging content tailored for various platforms, including social media, email campaigns, and digital ads.
Manage paid social media advertising campaigns across platforms like Meta Business Suite and TikTok, optimizing performance to achieve key metrics.
Analyze campaign performance using tools like Google Analytics and provide actionable insights to improve ROI.
Oversee email marketing initiatives, including crafting campaign strategies and designing effective communication flows.
Collaborate with cross-functional teams to ensure consistent messaging and alignment with overall business goals.
Utilize Canva to design visually appealing marketing assets that resonate with target audiences.
Stay updated on industry trends to identify new opportunities and refine marketing approaches.
Monitor and manage budgets for advertising campaigns, ensuring cost-effective utilization.
Build and strengthen brand presence through creative storytelling and consistent engagement with online communities.

Requirements

1 plus years of experience in digital marketing or a related field.

Proficiency in managing paid social media campaigns, particularly on platforms like Meta and TikTok.

Strong skills in using Google Analytics to assess campaign performance and derive insights.

Experience in designing and executing email marketing campaigns.

Familiarity with Canva for creating marketing assets.

Knowledge of Google Ads and strategies for optimizing paid search.

Ability to work independently while collaborating effectively with cross-functional teams.

Excellent written and verbal communication skills for crafting compelling content and messaging.

Innovation starts with people.

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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