How a Large Healthcare System Used Branding to Differentiate Themselves
The Challenge
Standing out in a highly competitive environment
When looking to fill their tech positions, Montefiore was not only competing against other well-known hospitals in New York but also against large financial institutions with high salary opportunities. Montefiore needed a more effective way to share their unique altruistic culture to stand out and attract top tech professionals.
The Solution
Leverage Dice’s branding solutions to differentiate against competitors
By using the Dice Company Profile, Montefiore strengthened their branding and showcased how their mission driven values truly shape their culture. They highlighted what makes them unique including their impact on underserved communities and their focus on career growth and skill development. To get maximum awareness, they also extended their branding to their job postings with BrandMax, which allows you to brand your jobs while blocking out competitor ads and jobs.
The Results
Increased awareness and applications
Montefiore has seen their Dice job postings appear higher within the Google search results and heard that candidates have applied as a direct result of seeing the new branding. Looking ahead, the Montefiore team plans to utilize the Dice branding tools to continuously strengthen and evolve their brand story as it is a crucial part of their recruitment strategy to attract top tech talent.
INDUSTRY
Healthcare
HEADQUARTERS
Yonkers, NY
EMPLOYEES
30,000
DICE SOLUTION
Company Profile, BrandMax Jobs
“I’ve been thrilled with Dice Company Profile! It has allowed us to showcase our tech organization in an entirely different way, and that’s helped set us apart from others in our space. Even more so, it’s given our leadership and team a better understanding of our brand through a tech lens. I also love that it tells our story in a way that resonates with tech candidates, and that they only see information about us and our jobs on the page.”
— Susanne Currivan, IT Recruiting Manager
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