How eStaff built credibility with in-demand tech professionals
The Challenge
Finding and engaging specialized tech candidates
eStaff, a tech recruiting firm based in Austin, Texas, partners with clients to hire highly specialized tech professionals, including CAPPS PeopleSoft experts and Senior ITIL Specialists. As a smaller agency, eStaff faced two major challenges: difficulty in finding niche tech professionals on generalist platforms and a lack of brand recognition when reaching out to qualified candidates who were unfamiliar with their recruiting firm.
The Solution
Building credibility by searching and engaging candidates on Dice
To address their need for highly specialized talent, the eStaff team turned to Dice through its integration with TalentHook, which enabled them to find candidates that generalist job boards often overlook or make harder to locate. Dan Frey, Vice President at eStaff, shared his experience: “After I’ve searched on a generalist platform, I go to Dice and find additional candidates, and I always find people who aren’t on other sites.” Features that helped Frey included Dice’s skills filter, which allows recruiters to see how many years of experience candidates have with different coding languages. After identifying the right candidates on Dice, eStaff leveraged Dice Private Email addresses, which sends emails directly to candidates' inbox while utilizing the Dice brand, and references the related job post on Dice. This added layer of credibility boosted open rates and improved their outreach success.
The Results
Higher open rates and fill rates
By using Dice, eStaff consistently found specialized tech candidates that were unavailable on other platforms. Two critical components of their success were using Dice Private Email addresses for candidate engagement and referencing their job posts on Dice, which helped establish trust when reaching out to candidates unfamiliar with the eStaff brand. As Dan Frey emphasized, “Dice gives us credibility in the IT world. When candidates see an email from Dice, they’re more likely to open it.” This improved engagement enabled eStaff to connect with and hire top tech talent for hard-to-fill roles.

INDUSTRY
Staffing and Recruiting
HEADQUARTERS
Austin ,TX
DICE SOLUTIONS
TalentSearch, Private Email

We’re looking for candidates with very specialized skills and experience. Being able engage these candidates through a Dice email gives us real credibility and means that they’re more likely to open, read and respond to our outreach.
— Dan Frey, Vice President

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