Should recruiters use social media? It’s not even a question anymore. Virtually every recruiter agrees that social platforms are a vital channel for outreach to the best technology candidates. “Technical recruiters miss the complete persona of the person they’re hiring if they don’t use social media,” said Bala Nemani, chief executive of eTeki, a technical screening and interviewing service in Tampa, FL. “Recruiters can find out more about a candidate’s technical acumen on Github, Stack Overflow and other technical sites by reviewing their portfolio and open-source contributions, and determine if the candidate projects a positive or negative reputation within the IT community.” In addition, Nemani notes, social media is a “two-way street” where “candidates are checking out the company to see if it would be a good fit for them and if it’s a flexible, fun place to work.” Social channels are critical to developing long-term relationships with tech pros, allowing recruiters to nurture a growing pool of candidates who may fill a need that opens up in the future—even if they don’t fit a particular job right now. So, is social media’s usefulness as a recruiting tool a given? Well, let’s talk about Facebook.