
In the new Definitive Guide to Employment Branding, by recruiting expert John Sumser, you’ll discover how Employment Branding (EB) is greatly affected by all aspects of media, including channels you may not ordinarily consider. Media—whether paid, earned, shared, or owned—broadly conveys information about the company as an employer. Sometimes the media is generated by the company; it may also come from employees or even customers. In depth, media includes:
- Paid: Job Ads, Billboards, Programmatic Advertising, Other Advertising, Traffic Acquisition
- Earned: Word of mouth, press releases, viral stories, Search Engine Optimization
- Shared: User generated content, online reviews, internal social media initiatives. (Shared implies that the company can be proactive in social)
- Owned: The company website, employment website, newsletters, job alerts, talent communities, email campaigns, content marketing