The best recruiters use Twitter to reach potential candidates. In this three-part "how-to" series by social recruiting expert Jonathan Campbell, learn to search, market and engage employable tech professionals in 140 characters or less. Read Part 2 of Johnny's series. __________________________________________________________________________________. How to Recruit Tech Pros on Twitter — Part 1: Search [caption id="attachment_10106" align="alignright" width="138"] Jonathan Campbell, Founder and CEO,
Social Talent[/caption] You wouldn't expect to hire hard-to-find tech professionals and software developers at an HR conference, would you? If you want to find tech pros, you need to think like a tech pro. Their definition of a professional network is somewhere like Github, Stack Overflow, Dribble or Behance. This is where you'll discover who they are, what they're working on and the skills they have. "These sites are usually more up-to-date on things like skill sets and work availability. Recruiters have a better shot in engaging people on sites like these." But don't take my word for it; that last sentence is a quote from “An Open Letter to Technical Recruiters”, a blog post written by New Jersey-based designer Ted Goas. I'm a huge fan of Dice's Open Web social recruiting tool, as it allows recruiters to leverage the power of more than 50 social sites in one massive search tool. Not only can you ensure that, to borrow another line from Ted Goas, you're "fishing where the fish hang out", you also only need to check one "super-powered" profile to see the aggregated data from all of the sites they have a presence on – saving you huge amounts of time and research. Open Web shows you all of the available mediums by which you can reach out to each candidate, and the combination of professional and personal data allows you to super-personalize each response, massively increasing your chance of a positive response. But there's another benefit here. Most tech recruiters aren't tech pros themselves and would get lost in a Stack Overflow thread about the merits of Ajax Vs PHP! There's nothing worse than a tech recruiter pretending they're all down and hip with the latest tech lingo in a forum purely for developers or designers. However, my trusty tech recruiter, there is a common ground: its name is Twitter! Twitter boasts more than 200m active users made up of teeny-boppers chatting about the latest 1D appearance, middle-aged couch surfers like myself asking for Walt's head on #BreakingBad, and recruiters tweeting about their jobs. In all of that noise exists almost every sub-culture, profession and demographic, but arguably more than any other there are tech pros – and they talk! Today, I counted 76 self-confessed Developers on Twitter who have tweeted over 100,000 times! Forget the phone or email, Twitter is the default preferred method of communication when it comes to tech pros. So, what can tech recruiters do to leverage this amazing resource? I personally believe there are always three ways to use a social network as a recruiter:
- Search: You can treat the network as a database and search it for keywords and skills (nod to Open Web for making this so easy to do!)
- Market: You can market yourself, your employer and/or your jobs to other people in the same network.
- Engage: Most importantly, you can reach out to other people in the network and start a conversation.