Live online video took the world by storm in 2016 and is fast becoming the medium of choice for digital content. These videos, posted on social sites such as YouTube, Facebook, Instagram and Periscope, have become enormously popular among businesses and consumers alike. Jessica Miller-Merrell, founder of Workology and one of Forbes’ Top 50 Social Media Power Users, addressed the topic of live video in her recent Dice Webinar: “Video, Texts and More: New Ways to Engage Talent on Social.” Today’s technology makes producing video easier than ever; in many instances, it doesn’t even cost anything. One of the other benefits of live video: it allows the opportunity to engage with the audience in real time. You can answer questions on the fly or direct candidates to your career resources. More importantly, live video humanizes your hiring process, helping to build trust. One simple and effective tip: Use Facebook Live, Snapchat, Instagram or Periscope to feature your employees and hiring managers. Let them share what it’s like to work for your company, using their own words and stories. According to the Edelman Trust Monitor, your employees garner the most trust from outsiders, surpassing even CEOs and thought leaders, so use them to share their unique experiences. Beyond live video, Miller-Merrell also hit other hot topics, including:
- Creative ways to build engagement. Hear about how AT&T’s Talent Acquisition team is giving employees Snapchat Spectacles to convey their pride in working at the company. With a quick snap of a button, employees can take a photo or share a 10-second video clip that showcases what a day looks like at AT&T.
- How to keep in touch through the apply process via texts. Don’t miss Miller-Merrell’s advice on how to successfully incorporate the immediacy and attention-commanding element of text messaging into your recruiting effort.