Main image of article Mistakes to Avoid When Crafting Messages to Talent

How can you avoid some of the mistakes that recruiters make when crafting messages to passive tech talent? In the new eBook I produced with Dice, The Definitive Guide to Engaging Top Tech Candidates, there’s a checklist of things to leave off your next email to a promising candidate:

  • Do not send out anything that resembles a mass email (or BCC them, so that it appears they are one of many engineers receiving the message).
  • Do not send a traditional job description or any kind of Word .doc attachment.
  • Do not ask them to check out your career site or to apply online.
  • Do not ask them if they’re a rockstar, ninja, or superstar.
  • Do not write more than 2-3 short paragraphs.

Fortunately, if you want to tailor the “perfect” recruiting message to a tech pro, there are some simple-to-follow steps.