The challenge

Standing out in a highly competitive environment​

When looking to fill their tech positions, Montefiore was not only competing against other well-known hospitals in New York but also against large financial institutions with high salary opportunities. Montefiore needed a more effective way to share their unique altruistic culture to stand out and attract top tech professionals.

The solution

Leverage Dice’s branding solutions to differentiate against competitors

By using the Dice Company Profile, Montefiore strengthened their branding and showcased how their mission driven values truly shape their culture. They highlighted what makes them unique including their impact on underserved communities and their focus on career growth and skill development. To get maximum awareness, they also extended their branding to their job postings with BrandMax, which allows you to brand your jobs while blocking out competitor ads and jobs.

The results

Increased awareness and applications​

Montefiore has seen their Dice job postings appear higher within the Google search results and heard that candidates have applied as a direct result of seeing the new branding. Looking ahead, the Montefiore team plans to utilize the Dice branding tools to continuously strengthen and evolve their brand story as it is a crucial part of their recruitment strategy to attract top tech talent.