Competitive compensation and strong benefits packages are important to technology pros. But those things alone aren’t likely to compel in-demand tech talent to join (or stay long with) your organization. Add a culture of innovation to the mix, however, and your company will find it’s better positioned to attract the technology staff it needs to succeed and become an employer of choice. Consider the results from Dice’s first-ever Ideal Employer survey. More than 5,400 U.S. tech pros responded to that survey, and the top 30 “ideal employers” they named had several things in common: competitive salaries, financial stability, and, notably, cultures that support innovation and growth. Companies such as Google, Amazon, Microsoft, and Apple — which collectively led the list of ideal employers — are all known for fostering cultures of innovation. But many other firms understand the importance of creating this type of culture, and recognize that it’s essential to giving them an edge when hiring technology talent. Digital industrial giant GE, for example, invests in budding talent through its early career leadership programs. It also offers development opportunities for employees at all stages of their careers at its GE Crotonville global leadership institute.