The Georgia Aquarium in Atlanta, home to the latest and largest SourceCon event, is a beautiful tribute to marine life. The alabaster blue hues showcased nimble beluga whales and were thankfully devoid of shrieking eels. Calming waters surrounded the SourceCon attendees, yet made no reference to the talk of candidate plundering and social media skulduggery that would ensue. But I’ll get to that in a minute. Some recruiting circles list a sourcer in the same breath as a Junior-level Recruiter. Some equate the work to a recruiting coordinator or admin. Let’s talk about why this is not the best long term strategy. People follow you or your company because of their knowledge of your brand and the information available to them. According to a recent staffing survey,
Read that again. It means that their buying decision is almost halfway done before they talk to a recruiter. A buying decision in this case, is either an application to a specific job, or a candidate referral for a specific job/transaction. Make no mistake, we are consumers of work. Now, with that understanding of the impact that front-line sourcers and recruiters have on your talent brand, who would you want at the helm of the ship?
47% of candidates consider a company’s online reputation more important than any job offer.