If you’re not getting good results from your Tweets, maybe you’re committing some or all of the Five Mistakes Recruiters Make on Twitter outlined by blogger Jennifer McClure:
- Posting only job links
- Not making your tweets public
- Posting a bio without a photo or website link
- Only interacting with other recruiters
- Tweeting solely about work
Looking at it from the other direction, McClure — president of the consulting firm Unbridled Talent — offers up this list of what you should do, most of which involves thinking about how you can communicate with folks on Twitter, rather than to folks using Twitter:
- Engage and add value with your tweets.
- Take advantage of the ability to build your network – by allowing people to connect with and follow you.
- Provide good information in your Bio to encourage Followers and include an appropriate link to learn more about you/your company.
- Follow and engage with people in the professions and industries that you recruit for – in addition to friends and professional peers.
- Be yourself. People want to follow real people – not auto-tweeters or corporate robots.
I can’t help but add a caveat to those last two. Add your friends that aren’t crazy and always know where the line is between being a corporate suit and being so open you lose the respect of your colleagues. Source: Unbridled Talent
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