“Technology drives more change in the workplace than anything else. And because it’s technology, it scares the hell out of people,” says Dwane Lay (@DwaneLay), Head of HR Process Design at Dovetail Software and blogger at LeanHRBlog.com. “People aren’t afraid of technology. They’re not afraid of changing. What they’re afraid of is what it does to their life.” Not knowing what it will do to your life causes resistance, Lay says, who doesn’t believe that people are resistant to change. Rather, they’re resistant to the unknown. To sell employees on the new technology and the change it will provide, they need to see what the future picture of their job and life would be with this new technology change, Lay says. Mark Zuckerberg, CEO of Facebook, has famously said that people are initially resistant to changes in the Facebook application, but they will accept it if you give it to them gradually. Lay agrees with this theory, but he’s also humored about how at each change interval people complain about wanting the “old thing” when the old thing was at one time the "new thing" that they had previously complained about. The biggest advice Lay has for others about how to make technological, and therefore cultural, change is to stick with it. Don’t fall into the trap of testing things for two months and quitting. You have to be right about your convictions and follow through. .